The basic premise is that Math can be fun, and if it is fun, it can be learned more easily.
"Mathphobia" isn't a proper clinical diagnosis, as far as I know, but it's as prevalent as it is self-explainatory
Can I really learn Math?
Constance Kamii, Ph.D., UAB professor of early childhood education says: “I’m convinced that math is taught
wrongly, and fear of math is one of the results..."